Whether it’s in Corporate America or in your local train stations, airports, expos, and travel areas, brochures and booklets are a standard tool for promotion and advertisement. They can also be small books or magazines which lay around in conference halls, offices and waiting rooms. Sometimes they contain an annual report of the company or showcase the portfolio of an artist. Furthermore, brochures can be included in CDs and DVDs, however, usually they are given away for free.
In either case, brochures serve advertising purposes and since they are usually short, they need to look good and be informative in order to capture the users’ attention and effectively convey the message. Unfortunately, only a few brochures are designed with close attention to details. Our design team at Expert 3D Renderings provides a good number of options for creative and appealing booklets and brochure design.
Isn’t Print Dying? Why Would I Want Print Material?
Some may argue that printed materials are a dying industry but that isn’t exactly the case. Let’s take a look at a few compelling reasons for companies to include printed materials in their marketing tool set:
- Brochures and booklets can help capture the attention of potential customers, especially in the case of small and emerging businesses on a tight budget.
- They are both effective and pocket-friendly than product advertisements on magazines and newspapers, given the fact that prime space on print media is costly. Advertisement space is shared by several businesses competing for public attention, making it a challenge to really get noticed amongst the competition.
- Brochures or booklets, on the other hand, can focus entirely on the business and its offerings, thereby getting the undivided attention of all potential customers who browse through them. The key, however, is to make the content both interesting and informative, support it with appropriate images, and include a call to action.
Having the Best Print Brochure Designed by an Expert
If you have been thinking about how challenging it is to win over the attention of your target audience and need a hand, we’re here to help. You leave the writing to a copywriter and let us take care of the design. With options for numerous panels, stylish folding, and unique eye-catching design ideas, your print materials can catch the attention and be in the hands of the people you want to target.
Contact us for a quote or to get started today!